Laura Mercier

Laura Mercier is a line of luxury cosmetics that celebrates natural beauty. 

Seeking a digital rebrand, we pulled through the ethos of the makeup artist herself; Laura Mercier. Following a very Parisian philosophy, Laura believes that beauty comes from within. A little touch-up, shimmer, or hint of color here or there is only meant to emphasize what is naturally beautiful.

Additionally, the visual approach reflects the and artistic and tactile nature of doing one’s makeup. Minimalist overtones speak to Laura’s aesthetic of less-is-more.

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Project: Brand Development, Visual Identity, Social Campaign
Role: Senior Art Director
Skills: Branding, Creative Strategy, Creative Direction, Art Direction, Photo Direction, Design
Team: J Muckle (Photography)