j.crew x new balance

J.Crew and New Balance teamed up to release the “New Balance 998” sneaker in two color waves.

For the launch, we decided to take J.Crew out of its familiar New England roots, and explore new territories. J.Crew no longer stands for an exclusionary world, rather, J.Crew creates pieces that are meant to fit into YOUR world, wherever that may be.

Shooting in starkly contrasting climates, each location honors the color palette of each shoe’s color wave.

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Project: Digital Campaign
Role: Senior Art Director
Skills: Creative Direction, Creative Strategy, Art Direction, Photo Direction, Design
Team: Chassey Reyes (Strategy), Caleb Diaz (Photography), Brian Daughterty (Photography)