Clinique

Clinique is an American skincare and makeup brand, popularized in the 90s for its 3-step skincare system and “Happy” fragrance.

Seeking a brand evolution, Clinique sought to evolve its visual identity.

Much like their products and recommended skincare regimens, the updated visual style is minimal and straightforward. Bright colors and stylized studio shots modernize and elevate the brand, resonating with their existing audience in a fresh way, while also reaching a younger demographic. 

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Project: Visual Identity, Social Assets
Role: Art Director
Skills: Creative Direction, Art Direction, Photo Direction, Design
Team: Matthew Chavez (Photography)