pride

Cherie is an emerging social media app for uninfluenced beauty content. No behind-the-scenes marketers, no sponsored content, no branded partnerships…JUST independent, honest reviews and opinions within the beauty space.

For pride month, Cherie wanted to celebrate their vastly inclusive consumer base with a revamped logo.

To appeal to Cherie’s core gen-z/millennial audience, I created a logo inspired by late-90s youth culture. Part Delia*s catalog, part Lisa Frank, part rainbow-gel-pen-collection…the design is meant to inspire childhood nostalgia and delight. 

In addition, I created a unique rainbow color palette and small visual toolkit for them to implement as a thematic style guide throughout the month.

Please note: photos used are reference images, not original shots

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Project: Logo Design
Role: Creative Director, Designer
Skills: Branding, Design