beauty is fluid

Cherie is an emerging social media app for uninfluenced beauty content. No behind-the-scenes marketers, no sponsored content, no branded partnerships….JUST independent, honest reviews and opinions within the beauty space.

In Cherie’s quest to spread brand awareness, we decided to push the idea that beauty standards should no longer exist as an outwardly projected cultural expectation. Rather, beauty standards deserve to be a celebration of one’s unique perspective on expression.

Beauty is too nuanced to be streamlined, Beauty is too personal to be contained.

Beauty belongs to everyone.

Beauty is fluid.

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Project: Brand Development, Digital Campaign
Role: Creative Director
Skills: Branding, Creative Strategy, Art Direction, Video Direction, Photo Direction, Design
Team: Lauren Gary (Strategist), Sade Ndya (DP) Tiffany Khuu (Editor)